Best Sports Bar Near Southlake Mall | 404 Sports Bar & Grill
South Metro Atlanta finally has the sports bar it deserves. 404 Sports Bar & Grill is located directly inside Southlake Mall in Morrow, GA, and it’s redefining what it means to watch sports, eat great food, and experience Atlanta nightlife culture without the Downtown Atlanta commute. If you’ve been searching for the best sports bar near Southlake Mall, you’ve found your new home base.
Every detail at 404 has been built around one idea: creating an experience where sports, food, cocktails, and community all come together at the highest level. This isn’t a neighborhood dive bar with a couple of TVs. This is a full-scale sports bar and entertainment destination — stadium-style setup, premium hookah lounge, handcrafted cocktail program, and a kitchen that actually delivers on flavor. All inside one of South Metro Atlanta’s most visited shopping destinations.
Find us at 1000 Southlake Mall, Morrow, GA 30260. Serving Clayton County, South Metro Atlanta, and every sports fan within driving distance of the Atlanta Airport.
Why 404 Is the Best Sports Bar Near Southlake Mall
The Screens: We built the room around the game. Multiple massive flat-screen TVs are positioned throughout 404 so there isn’t a bad seat in the house. Every major sport. Every major game. Every playoff run. We have it all covered.
The Food: Unlike the typical sports bar menu of mediocre frozen food, 404’s kitchen produces real dishes worth ordering. Blue Crab Fingers, Jumbo Wings, Southwest Eggrolls, Loaded Cheese Fries — these are dishes that elevate your sports-viewing experience from background snacking to a genuine dining occasion.
The Drinks: Our cocktail menu features handcrafted drinks made with premium spirits and fresh ingredients. We also carry a full selection of beers on draft and in bottle. Whether you’re a cocktail person or a beer-and-game person, we’ve got you handled.
The Hookah: 404 is one of the only sports bars near Southlake Mall offering premium hookah service alongside food and sports. It’s a combination that’s uniquely 404 — and one that keeps our guests here longer, enjoying more of what makes us different.
Who Comes to 404?
- Sports Fans: NFL, NBA, MLB, college football, boxing, MMA — we show it all.
- Shoppers: Southlake Mall visitors stopping for a meal and a drink between stores.
- Families: A full menu with something for everyone in a comfortable, vibrant setting.
- Birthday Celebrants: We host unforgettable birthday dinners and celebrations.
- Hookah & Cocktail Crowds: Late-night guests looking for quality hookah and expertly made drinks.
- Event-Goers: Guests visiting the Clayton County Convocation Center looking for nearby dining and nightlife.
- Date Nights: A dynamic, energetic setting that works perfectly for couples.
Shopping at Southlake Mall? Make 404 Your Destination
Whether you’re hitting Macy’s, JD Sports, Bath & Body Works, H&M, Victoria’s Secret, Foot Locker, Snipes, or Champs — 404 Sports Bar & Grill is the natural dining companion to your Southlake Mall visit. We’re inside the mall, so there’s zero additional travel required. Walk in, grab a booth, and step into an atmosphere that feels like a completely different world from the shopping concourse.
Our location makes us the most accessible elevated dining and entertainment experience in all of Clayton County. The game is on. The food is ready. The cocktails are crafted. What more do you need?
Events at the Clayton County Convocation Center
404 Sports Bar & Grill has become the preferred pre-show and post-event dining destination for guests attending events at the Clayton County Convocation Center. Concerts, graduations, sporting events, tournaments, and conventions all funnel into Morrow, GA — and thousands of those visitors end up at 404 before or after the main event.
Our private dining options, full food and cocktail menu, and late-night service make us perfectly suited for event-night groups. Reserve your table in advance on high-traffic event nights to guarantee your spot.
The Full 404 Menu
Our menu covers every craving:
- Shareables: Blue Crab Fingers, Wings, Southwest Eggrolls, Spinach Artichoke Dip, Fried Mozzarella Sticks, Loaded Cheese Fries, Funnel Fries, Fried Onion Rings, Battered Fried Mushrooms
- Entrees: Burgers, seafood, sandwiches, and signature plates
- Cocktails: Handcrafted drinks made with premium spirits and fresh ingredients
- Hookah: Full premium hookah menu available throughout service
Frequently Asked Questions
What is the best sports bar near Southlake Mall?
404 Sports Bar & Grill, located directly inside Southlake Mall at 1000 Southlake Mall, Morrow, GA, is widely recognized as the best sports bar near Southlake Mall.
Does 404 Sports Bar & Grill show all major sports?
Yes — we cover NFL, NBA, MLB, college football, boxing, MMA, and more on multiple large flat-screen TVs positioned throughout the bar.
Does 404 serve hookah?
Yes — we offer premium hookah service alongside our full food and cocktail menu, making us one of the only sports bars near Southlake Mall with hookah.
Is 404 Sports Bar & Grill good for birthdays?
Absolutely — we offer birthday packages and private dining options. Contact us to book your celebration.
Is there parking at Southlake Mall?
Yes — Southlake Mall offers extensive free parking throughout the property.
What are the best restaurants near Southlake Mall?
404 Sports Bar & Grill is considered the best restaurant inside Southlake Mall, offering upscale sports bar food, cocktails, hookah, and Atlanta nightlife energy.
Is 404 good for late-night dining near Atlanta?
Yes — our kitchen and bar stay open late, making 404 one of the best options for late-night food near Atlanta in South Metro.
Visit Tonight
Sports. Food. Cocktails. Hookah. Culture. It all lives at 404 Sports Bar & Grill. Come experience the best sports bar near Southlake Mall and see why South Metro Atlanta keeps coming back.
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